The actors who played the cops (Order) in "Law and Order" from 1995 to 1999 were Benjamin Bratt and Jerry Orbach.

Ben & Jerry, get it?

If Jerry were "Dead" - capital D ... this was meant to make you think of Jerry Garcia of the Grateful Dead.

(Did we mention that out-of-place capitalization is almost always significant in treasure hunts?)

The most popular flavor produced by Ben & Jerry's ice cream is Cherry Garcia, named in honor of Jerry Garcia of the Grateful Dead (this name was suggested by a customer).

If you asked the people behind the counter for Cherry Garcia ice cream, they would show you the license plate we had given them.